ReelView
A movie theater booking app designed from user interviews through testing and iterating on a live, interactive prototype. ReelView addresses the friction users currently experience from theater apps: hidden fees, complex rewards systems, and seat maps that do not accurately represent the room.

- User interviews and a competitive audit of five direct and two indirect competitors shaped the project.
- Live, interactive high-fidelity prototype built with Claude Code instead of static mockups.
- Moderated remote usability testing surfaced 96 observations across 10 clusters.
- v2 prototype addresses every priority tier from the usability findings, plus an accessibility pass and simplicity rework.
